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Brand Settings

Email Setup

Settings > Brand Settings > Email Setup makes password resets, notifications, and account emails arrive from your brand instead of a neutral platform address.

Connect your domain first

This section will not save without a connected custom domain, because the sender address has to be on it. Finish Domain Setup first.

The three steps

Connect your domain. Already done if Domain Setup shows the domain as configured.

Set the sender identity. Enter a sender name, which is the display name recipients see, and a sender address on your connected domain. noreply@yourlabel.com is the suggested default.

Publish authentication DNS records. The page generates three TXT records: a domain verification record, a DKIM record, and a DMARC record. Publish all three at your DNS provider exactly as shown, then wait.

The page refreshes the status on its own. Once verification and authentication both complete, your address becomes the live sender.

Sender address rules

RuleDetail
Must be on your connected domainA subdomain is not treated as equivalent. If your domain is yourlabel.com, then noreply@mail.yourlabel.com is rejected.
whitelabel@ is reservedThat local part is reserved for platform administration. Pick another.
Sender name is requiredUp to 255 characters. This is the display name, such as your brand name.
Reply-To must matchIf you set one, it has to be on the same domain and cannot use a reserved local part.

Reading the status banner

StatusWhat it means
Custom domain requiredFinish Domain Setup first
Ready for sender emailEnter a sender address on your domain to generate the DNS records
DNS verification pendingRecords generated, not yet visible in live DNS. Publish them and wait
Domain verified, authentication pendingOwnership confirmed, DKIM and DMARC still finishing
Email sending is readyYour address is live and authenticated
Emails still send before authentication completes

Until your domain finishes authenticating, platform emails go out from a neutral fallback address rather than yours. Nothing breaks and no customer email is dropped, but the branding is not yours yet, so finish this before you invite real customers.

If you receive a verification code by email

You can ignore it. Some providers send a one-time sender confirmation code to the mailbox. It is not needed here. Publish the TXT records and the sender activates automatically once DNS authentication succeeds.

If authentication will not complete

  1. Confirm all three records are published. Verification, DKIM, and DMARC are separate records and all three matter.
  2. Check for a truncated DKIM value. DKIM values are long and some DNS interfaces split or cut them. The stored value must match exactly.
  3. Check for an existing DMARC record. A domain can only have one DMARC record. If you already have one, reconcile rather than duplicate.
  4. Wait. DNS propagation can take up to 24 to 48 hours depending on your registrar.

Test before you launch

Send yourself a real platform email, such as a password reset, from an address outside your organization. Confirm the From name and address are yours, the message is not in spam, and any links point at your domain.

Common questions

Can I use my everyday mailbox as the sender? You can, but a dedicated noreply@ address is better. Replies to platform emails are rarely monitored, which is what Support Settings is for.

Can I change the sender later? Yes. Keep it on the same connected domain and the change takes effect once saved.

Does this affect how platform emails look? No, only who they come from. Design is handled by the Email Theme Customizer add-on.

Why is this section greyed out? Email Setup is locked until the 30-day free trial is started with an authorized card. See Getting Started.

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