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Add-ons

Smartlinks

Smartlinks give every release one shareable page instead of a dozen platform links. Listeners land on your branded page and pick their service. You get the click data.

Find it at Operations > Smartlinks once the add-on is active.

What you control

CapabilityDetail
Branded pagesOne page per release, with artwork, title, and creators pulled from the catalog
Store routingSpotify, Apple Music, Deezer, YouTube Music, and other configured destinations
Platform rulesForce a link to appear, block one entirely, or set the order, at platform level
Customer controlArtists choose which links show, within the set you allow
AnalyticsViews and clicks, total and last 30 days, per link

Every link on a page resolves to one of these, and the platform rule always wins.

StateMeaning
Forced by orgYou require this link. The artist cannot hide it
Blocked by orgYou have removed this destination for everyone
Hidden by end userAllowed by you, hidden by the artist
VisibleAllowed and shown

Set your platform rules before you invite customers to edit their links. Changing the rules afterwards silently changes pages that are already being promoted.

Access is decided per release.

ModeBehavior
FreeAnyone eligible can publish, with no extra charge
Membership or PPRAccess comes with the customer's membership or pay-per-release package
Base feeA per-release fee applies when no package grants access
BlockedNot available until your rules grant it

Decide this before launch. Moving a release from free to paid after artists have started using smartlinks is a conversation you would rather not have.

Status

Smartlinks are Draft, Live, or Disabled. Draft pages are not public. Disabling a live page takes it down without deleting its history or analytics.

Reading the analytics

Views tell you how much traffic arrived. Clicks are what matter, because they tell you where listeners actually went.

For a campaign, look at these together:

  • Clicks per platform, to see where your audience really is
  • Referrers, to see which channel delivered the traffic
  • UTM campaign values, to compare your own campaigns
  • Device mix, because a mobile-heavy audience changes how the page should be ordered

Tag every campaign link with UTM parameters. Without them, all your traffic collapses into one undifferentiated bucket and the analytics stop being useful.

Practical setup

  1. Decide the access mode: included for everyone, tied to packages, or charged per release.
  2. Configure your platform-level allowed, blocked, and ordered destinations.
  3. Put the two or three services your audience actually uses at the top.
  4. Publish one release as a test and click every link yourself.
  5. After each campaign, prune destinations that get no clicks. A shorter page converts better.

Common questions

Do smartlinks work on my custom domain? Pages are served on your branded platform. Finish Domain Setup before promoting them.

Can I edit a smartlink after it is live? Yes. Link visibility and ordering can change at any time, and the URL stays the same.

What happens to analytics if I disable a page? History is kept. Re-enabling brings the page back with its data intact.

Can artists add their own destinations? Only within the set your platform rules allow.

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